Let’s face it, every business or organization needs websites and a social media presence to help them grow, not because it has become a fad nowadays, but simply because it’s a way of marketing. But what everybody in business really needs to know is that a strategic marketing approach is not just posting haphazard items on their website or social media channels. As needed, they should clearly understand what they truly want to accomplish out of their marketing contents, so they can move closer to their objectives.
It’s been said that in the marketing world – content rules! Why?… because it is the key to unlocking the highest level of engagement between you and your target audience. By nature, your web visitors are engaged by your website design, colors, themes, graphics. Yes, they are undeniably essential for any website. However, in order to achieve a good and high-ranking website, you need to consider the most important part of your website – your content. This includes your menu navigation, interface, images, banners, blurbs, blogs and videos. And these also apply across all your social media channels.
As always, rich content creates a valuable foundation for your websites. They have to blend well with your branding platform and objectives. The best way to achieve this is to not only help your viewers understand and trust your product or services, but to actually prevent them from navigating away from your site by making your content organically informative and useful. Thus, you are not only focusing on marketing your business, but at the same time you want to influence them in way that they cannot forget you.
Adapting this strategy takes effort and requires careful thinking to create and curate, and then get the most out of your content. When you draft your text content and infographics, you should think not only about what you offer but also about how your target audience will find you and how can you place your product in the minds of your consumers.
Go beyond your demographics and formulate content around what your target customer needs, what they want, what they’re fond of, what they don’t know, what they are concerned about? And most importantly, think of the pain points of your prospect. How will you position your product or service into their lives? What can you offer them and how can you truly help them?
Answering these questions shows your expertise, so you can reach out to them with the right solution. Whether it be to inform, entertain or engage them in a meaningful way, you have to keep it valuable, relevant, and consistent.
Keep in mind that achieving a good-looking (or catchy) website is already a good ranking point, but if you can make sure that you are also putting good web content in it, it will make it even better.